Preface: This piece is satire
The Heisman Trophy is traditionally the most-coveted individual award in college football, given to the best player that season. But times have definitely changed, as traditional on-field performance still counts for something, but not as much as in the past. Winning & putting up numbers used to be the sole criteria for Heisman hopefuls, but now Name, Image & Likeness (NIL) deals have entered the equation and can no longer be ignored.
In this era of the transfer portal and 7-year seniors, NIL brings a level of recognition & clout that simply can’t be dismissed. First & foremost, an athlete has to play in a big-time conference to be relevant to the Heisman discussion anymore; meaning the Big 10 or SEC. The Big 12 & ACC are trying to compete, as Texas Tech has spent $28M in NIL money on their football team in 2025, largely driven by oil & gas billionaire Cody Campbell and his Matador Club, in the hopes of making a name for themselves. Currently Texas Tech is ranked #8 and squarely in position to make the 12-team CFP, so there you are.
Money is driving all of this, and Texas is certainly a football state. Billionaire alumni boosters & mega TV contracts strictly define the parameters of the haves & have-nots in the NCAA. Of course the University Texas is a blue-blood football school, and thus by having sophomore QB Arch Manning, they are positioned to make the CFP and compete for a national title.
Less than ever, winning in CFB depends on performance. The level of media attention, referee bias & talent manipulation in the NCAA is unprecedented. Having the top NIL athletes means power programs will get on TV a lot more, and that’s where the money is. Football is almost entirely driven by television revenue. Arch Manning was a big name coming into college, and has only gotten bigger in 2025. Yeah, his numbers and performance are somewhat disappointing, but that’s not too important. The fact that he is being paid $6.8M in NIL makes him an automatic Heisman front-runner for the entire season.
Let’s compare Arch Manning’s football stats to two other QB’s who are considered the top Heisman hopefuls by CFB analysts.
QB Indiana, Fernando Mendoza: 2,342 yards, TD 26, INT 5, QBR 88.1
QB Ohio State, Julian Sayin: 2,491 yards, TD 24, INT 4, QBR 91.1
QB Texas, Arch Manning: 2,123 yards, TD 18, INT 6, QBR 63.1
I know, these stats say Arch Manning isn’t at the level of the other two Heisman candidates, but let’s dive-in deeper and take a look at the only number that really matters in 2025– NIL money.
Manning: $6.8M
Mendoza: $2.6M
Sayin: $2.4M
Once we get down to brass tacks we see that Arch Manning is the man.
Keep in mind, these NIL numbers are subject to change. Fernando Mendoza & Julian Sayin have both picked up a few NIL deals because of their good play, so give them credit. But Arch Manning still leads them all by a wide margin, despite a rough start to his season. Arch Manning’s Texas Longhorns are ranked #10, with a big game at #5 Georgia coming up next.
I’ll declare this here & now: A win for Texas over Georgia ensures the NIL Heisman for Arch Manning, as this game will be on national TV with every college football fan watching. Even if Texas loses badly to the Bulldogs, Arch Manning still probably wins the Heisman, because (in this era) it’s all about getting eyeballs on your program, not necessarily winning. Arch Manning delivers that, and that’s why Texas is on national TV every week. Some people would criticize that as putting hype over performance, and I won’t argue. That’s the way it is now, and I’m just the messenger.
There have been some great QB’s who have won the Heisman in recent memory: Jayden Daniels (2023), Caleb Williams (2022), Joe Burrow (2019), Lamar Jackson (2016), to name a few; but none of them made $6.8M in NIL deals in their sophomore year. Arch Manning is putting up numbers that no other college QB has ever approached, and since money is the only thing that really matters, I fail to see how he isn’t the Heisman Trophy winner in 2025. If you disagree then I must ask: What game are you watching?
When you see the Texas defense dominate, that’s all Arch. When there’s a hand-off to a Longhorn RB for a 50+ yard run, that’s Arch, etc. This is because no one sees this or cares about it without Arch Manning. His teammates all understand this and gratefully defer all major media interviews, glory & future NIL deals to Arch Manning, because he is their meal ticket. That’s the new roster dynamic in college football.
Arch Manning has the potential to play two more years in CFB and make over $20M for himself, while leading his program to national prominence, if not a national title. He may only project as a back-up QB in the NFL, if even that, but his name recognition is what matters. College football in 2025 is all about Arch Manning and if you don’t acknowledge that, then you are behind the times.
To not get this means you’re the type of fan who believes performance actually matters. That kind of outdated, old-school thinking needs to be discarded. And if coaches & alumni complain too loudly about interceptions and bad QB play, Arch Manning will enter the transfer portal, and then where will Texas football be? They certainly won’t be on TV as much, so (as an alum) think twice about being critical of Arch Manning or any other highly paid NIL athlete, because they don’t need your football program or a university education. They need unconditional praise & NIL money.
What I have described above is my new criteria for a Heisman Trophy winner. This means that if an unknown RB gains 6,000 yards in a lesser conference, that’s fine & dandy, but not a Heisman Trophy worthy season, because no one saw it, and it didn’t generate any publicity or revenue as compared to the Arch of Austin Texas.
Postscript: Carson Beck, the former Georgia Bulldogs backup quarterback and part of two national championship teams, transferred to the Miami Hurricanes after withdrawing from the NFL draft after he saw his stock plummet. Back for his senior year of eligibility, Carson Beck is getting an estimated $3.2M in NIL money in 2025, a distant second in the NIL Heisman to Arch. Miami is ranked #16. Note all rankings & stats are ESPN & AP poll through week 12.
Oh, Carson Beck’s on-field 2025 traditional QB numbers are: 2,194 yards, TD 15, INT 9, QBR 78.1. Miami is ACC, a lesser conference, and has two “bad” losses in the eyes of the NCAA. In contrast, Arch could lose them all and there would be no bad losses, only headlines & the transfer portal.
Sources mention that Carson Beck has a degree in sports management from the University of Georgia. This begs the question: What post-graduation degree is Carson Beck pursuing at the University of Miami? Answer: professional football. His diploma is finishing second in the 2025 (& inaugural) NIL Heisman. Note that there’s no actual trophy, as that too has been replaced by money. Instead of graduating with honors, Carson Beck is graduating with millions of dollars. Universities everywhere aren’t what they used to be and neither is college athletics.
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