I keep commenting in NASCAR forums dominated by haters: “We need more stories on Danica.” Notice how people always have to comment on her when the topic is NASCAR, even when the write-up or conversation hasn’t mentioned her? They’re always VERY passionate about it. They’ll miss her when she’s gone, just like everyone else.

Some thoughts on why Danica Patrick isn’t so excited about Bristol [1]. The #10 car has neither the speed nor handling to stay with the leaders, especially on a round short track. She’ll likely be lapped by Truex (& the rest) early, lacking the horsepower to get back on the lead lap. Maybe a lucky dog, wave around, or caution breaks for her, but that’s not much to hope for.

All this has led to speculation that Danica Patrick will be done with professional racing after this 2017 season. If she does retire, it’s a much bigger story than Dale Earnhardt, Jr leaving as a driver. WAY BIGGER, and it’s hardly being whispered in the media. Junior Nation is moving up into the broadcast booth in 2018, which is awesome, as it keeps everyone in NASCAR happy. Danica (on the other hand) is a global icon, with strong appeal among the New York (ESPN) & the Hollywood elite crowd, so she’s probably gone for good– as far as NASCAR is concerned.

The list of NASCAR top-name drivers retiring (or being retired) in 2017 is noteworthy to hardcore fans. Earnhardt, Jr for sure; with Matt Kenseth, Kasey Kahne, Kurt Busch, Clint Bowyer, and now Danica Patrick all likely to not return. Those are two of their biggest stars (Junior & Danica– whichever order you want), and about one-third of the veteran drivers. What about Trevor Bayne at Roush Fenway? The point is, this carnage isn’t over. Race teams are going into cost cutting mode, and drivers salaries are where it starts.

The truth is NASCAR’s Good ‘Ol Boy network underrated, ignored, and intentionally wrecked her– out of jealousy. Danica reaches across class, age, race & gender boundaries like no other athlete; including Tiger Woods, Tom Brady, Roger Federer or Lebron James. I shouldn’t have to tell you why?

Danica Patrick is the only woman to compete against men– in any major sport’s series, for her entire career. And if only one (1) career victory (Indycar) is all she gets, then it’s still good enough in terms of her racing Hall-of-Fame credentials. In Patrick’s case, it’s about her impact on motorsports, which is incalculable.

She was a primary impetus for SAFER barriers. The one thing that could never be allowed to happen (besides her winning), was for her to get killed in a race car. The safety advances she inspired which value women’s lives above men’s is inherently unfair, but pays-it-back by benefiting ALL drivers. If that’s what it takes to make a sport safer & better, then we need more women competing & participating with men. As a parallel, if more women actually participated in war, then we’d have less killing & horrible injuries. Just something to consider…

Danica Patrick handled all the unfairness & cruelty directed at her, as well as anyone could expect. She must have known that her results & competitiveness were being suppressed by male chauvinism & hate. Her driving skills are undeniable to those who competed against her. Open wheel racing, and now NASCAR, are never to be the same again. It used to be “Gentlemen, start your engines!” Who do you think changed all that?

For those who don’t get it: racing is about men competing for the best pussy. When Danica (stunning female) is on the track, and every guy is racing to cut her off, bump & grind her, spin her out, or wreck her– just so they can get off. This is egotistical primal instinct, which ignorance refuses to temper or manage. That’s NASCAR.

Danica Patrick’s elite driving skills rarely get to come into play in NASCAR, as the field is jammed up with dick-weeds, most of whom know they can’t compete, so messing with her is their next best thing. On the other end, the elite NASCAR assholes (JGR) get their wins early in the season, and with their post-season ticket punched, spend much of their remaining time wrecking her– just for kicks. When the Chase starts, she’s not in it, so she’s forgotten. Might this explain why she can’t get enough sponsorship anymore?

As far as retirement goes, her fans will understand. Who needs all this? Danica is a superstar, yet her job sounds like so many of our own work days, filled with joyless drudgery & obligation to others. Where is the time for happiness? Hopefully she’ll find it in retirement, because it’s clear she’s having no fun on the track anymore.

If you missed her career then shame on you, because it’s been really amazing. Beyond beauty, her career is defined by unbreakable determination & underrated intelligence. My personal polling shows Danica Patrick is disliked by most adult women out of jealousy, which is their problem. There are a few women (usually Dale, Jr fans) who say, “Bless your heart!”  For the boys & men, Danica is everyone’s girlfriend (she doesn’t mind, in fact she make a lot of money on it)– and that’s what makes her so awesome.  So (guys), can you can see how there would be some bitch factor hating on her? In short: there is no athlete like her, and no one to replace her.

Footnote: The closest thing NASCAR has to replacing Danica, is Darrell “Bubba” Wallace, Jr– which obviously isn’t the same thing. In case you haven’t noticed, Bubba is black. NASCAR considers this to be very important to their sponsors & ratings, and it’s why they are pushing hard for a team to give him a Cup ride in 2018.

Darrell Wallace, Jr did a nice job filling in for Aric Almirola’s #43 while he was recovering from a broken back. Unfortunately, Bubba’s truck series victory at Michigan last week has been encumbered by NASCAR, after failing post-race inspection. L1 penalty, $5K fine, and crew chief suspension for Bristol. NASCAR and their many of their fans want Wallace in a Cup ride, but this doesn’t help. I hope the kid gets a shot, but he needs to play fair. When you’re a woman or minority (Daniel Suarez) driver in NASCAR, you need to be squeaky clean. And the flipside is: sponsors are OK with cheating, just as long as you aren’t busted. Too much hypocrisy for you?  Welcome to the show that never ends.

Post-Script 9-1-17: Timeline of 2017 sponsors for Danica Patrick

Nature’s Bakery reneges on the remaining 2 years of their 3-year deal with Danica Patrick & SHR in late-January. The only sponsors she had left for the upcoming 36-race season were Aspen Dental for 4 races, Tax Act for 4-6 races, and Mobil/Exxon for 2 races, and Ford for 1-2 races. Many in the industry speculated she wouldn’t make it through the season, with so little time to find new sponsorship. Here is what’s happened since:

Aspen Dental immediately committed to “double–digit” races with Danica Patrick. Aspen soon after became the “official dentist of NASCAR.”

Wonder Woman (2017) opened on June 2, and a huge part of its promotional campaign was Danica. Who else could it have been in NASCAR? Wonder Woman is a bad movie artistically, but it’s a blockbuster hit, as you can see:

Budget $149 million
Box office $806.8 million

It’s not unreasonable to presume that Danica driving as Wonder Woman added tens-of-millions of dollars to the box office.

With a sponsorship shortfall starting to kick in by May, Patrick went the charitable route for several race sponsorships. Code 3 Associates is an animal rescue charity she supports. It also serves as a write-off for her, and when you have her kind of money, you need them. I believe Aspen Dental also picks up part of the bill, as it’s almost always in their blue & white color scheme.

Nature’s Bakery insisted on 2 more races with Danica in 2017, as part of their legal settlement with SHR around mid-season. This is after NB claimed Danica didn’t “represent them well enough” in their lawsuit. Funny how that all turns back around, isn’t it?

Now she’s unveiling her Richmond sponsor: Warrior by Danica, in partnership with the Home Shopping Network (HSN). She’s been moving inventory on HSN for awhile now, after starting her own clothing line last year. Danica Patrick is skilled in sewing, and was motivated by being stiffed by NASCAR on the t-shirt merchandising year-after-year. Her shirts are always the first to fly off the racks, but she has no leverage and accepts whatever pittance NASCAR says they’ll pay her. Now she’s investing in her own sponsorship, and changing the rules– again!

Usually athletes are hustling for someone else. Now Danica is promoting herself, as she has a business plan and the money to do it. That’s what you do when everyone says you’re out-of-options, and nobody does it better than Danica. That’s how you go out, and it’s truly a brilliant move.

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